Nobody tells you to get out of bed in the morning. Nobody brings you a list of things you need to complete by a certain deadline. Nobody tells you what the limits are to what you can accomplish. You make all the decisions when you’re a business owner, and there’s always a lot of weight …
I like both approaches. I personally enjoy everything that goes into building and nurturing a successful advertising campaign. Each and every step in the process is fulfilling in different ways. It enables the simultaneous activation of both my creative and analytical sides, and I’m highly engaged with everything I’m doing. I even find reading and …
Reply to Every Review. Period. Imagine you have an employee who does a great job every day. You let him or her know you’re very pleased and grateful for the good work they do. They don’t acknowledge the compliment or say thank you. That would be a little weird, right? Now, imagine that one day …
Why Even Care About Online Reviews? I’m challenged by old-school contractors all the time. “I built my business with word of mouth. I don’t care about the internet.” This is understandable if you really are stuck in the past. But if you’re here in 2020 with the rest of us, you know that “word of …
While recording today’s podcast I mentioned that before you ever even focus on your web presence or website that you make sure you’ve mastered the basics of professionalism. I then realized that this is something I’ve never really wrote or spoke on before, despite how strongly I feel about it. So, let’s dive in and …
I often hear contractors claiming they can’t find good workers and so it doesn’t make any sense to even look at growing the business. There’s just no way they can handle any more work without expanding the crews, and since there seems to be a lack of help available, there’s just nothing that can be …
Booked Solid: Don’t Hire More Guys Until You Do This Read More »
I’ve been planning on starting this podcast for a while, but I finally pulled the trigger today. You can find “In the Truck with Stevie” on Spotify and Anchor.FM (click here to check it out). The idea behind the entire podcast is pretty simple – as a contractor you probably spend a lot of your …
A lot of contractors don’t know that there’s a difference between marketing and advertising. If you don’t know the difference, you’ll always be fighting an uphill battle. The fundamentals of marketing will set you up to build an advertising campaign that has a high probability of success. Marketing Defined When you think of or say …
If you insist, I’d love to talk about myself and my professional experience more in-depth. So, let’s dive in! First, it’s important that I give my parents credit for instilling me with an entrepreneurial spirit. My dad had a dry wall and painting business and my mom has a small retail shop. Neither came from …